What are your goals for your business in 2018? If increasing your reach and profit are amongst your top resolutions for the year, video should be a major part of your marketing strategy. If not, you’re missing out on an opportunity that you can’t afford to miss out on.

Why video is a must for business

If you haven’t invested in video production to promote your brand, you may want to consider the following predictions and statistics about videos.

They will soon be the top driver of internet traffic

Most consumers today use the internet to research products and services before they make a purchasing decision. There’s no better way to increase your reach than with online videos. These are set to drive more than 80% of internet traffic by 2020.

They will drive major trends

According to Mark Zuckerberg, Facebook’s CEO, videos will have a major impact on online trends in the coming year. The social media giant is investing heavily to promote original content as a result. It is predicted that videos will be a big trend in coming years and their relevance is likely to grow in the coming years.

They’re effective further down the funnel

Video production services can help you better present information further down the funnel. This will help you be more effective in influencing purchasing decisions. They will help you close the deal.

Industry leaders are doing it

Leading brands rely heavily on fresh professionally produced videos to keep their followers hooked. These don’t have to be long pieces. They can be short productions or tutorials that can be played on cell phones.

The competition is doing it too

If you haven’t invested in the services of a video production company yet, don’t think that the competition hasn’t. Just like you, your competitors are searching for ways to improve their position in the industry and implementing the best tools to do it.

They have a high ROI

One of the biggest challenges with marketing online is finding content that has high ROI. More than half of marketing professionals worldwide agree that this is the best performing of all tools available to them.

They will increase your click-through rates

Incorporating videos in your email marketing campaign could increase your click-through rates by as much as 50%. A play button is a more powerful tool for encouraging a viewer to click through to your website than a standard link.

They are easy to personalize

It is now easier to give your customers exactly what they want and in the format, they want it with the help of professional video production. Personalization is already one of the biggest trends in digital marketing and will continue to be in the coming years.

They encourage engagement

Many large brands invest a lot of money in original content to gauge their audience’s response. Great pieces aren’t about the budget or aesthetics but the message and level of engagement. A great piece can go a long way to promote your brand.

There are professional services to help

You don’t have to waste time learning how to create great material. There are many professional production companies that provide these services. You can stay on track with your goals without compromising your primary task of running your business.

If your goal is to make strides in your particular niche, there’s no way you can avoid using video as part of your strategy.