Do you want to make a serious splash at your next tradeshow, convention, sales meeting, or corporate event? Of course, you do. Whether you’re rolling out a new product or service, or you want to showcase your current line, a professional-grade video is the way to go, especially if you’re competing with other companies’ booths at a tradeshow.
Tradeshow video production is just a bit different from other kinds of advertising and marketing. When you represent your company and your products and/or services at a tradeshow or convention, you’re advertising to people in your field and line of work. They’re familiar with your industry, so you don’t have to educate them from the ground up about your product or service. You do, however, need to grab their attention. You need to show them why they should spend time (and money) on you instead of the booth next to you. A well-branded, visually engaging video is the answer.
Think of it this way. If you’ve made new innovations on an old product, when you advertise to potential customers, you may have to tell them all about your product, not just your new innovations. At a tradeshow, though, your audience – other professionals in your field – will already be familiar with the product and its predecessors. You’ll need an entirely different style of advertisement for them.
VCM can help you make a video that will impress even the most critical industry experts. With the best tradeshow video production in Toronto, VCM’s services will allow you to bring an audience-appropriate, polished, and professional video with you. We have helped many of our clients with video and multimedia presentations in the past, and we would love to help you with yours. If you have a branded video playing that shows the improvements and innovations you’ve made on your product, and how they make your product superior to old versions, you’ll attract a lot of attention. That attention can quickly turn into a lot of sales.
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If you’re ready to bring your A-game to your next tradeshow, contact us at VCM today. We’re dedicated to bringing you the best video production – On time, on budget!
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