According to critics and experts, world’s publishers are “beginning to think like video producers”. This means that people in the advertising industry have realized that the highest return of investment happens when a media can personalize a story for a consumer, and that is something video can do to the point of perfection. Have you ever seen an ad or any kind of video showing your street in Toronto, capturing the activity in the area and talking to you as a person who lives in this fantastic city? It makes you a part of the scene and uses your own experience to advertise their services. Why not follow the trend?
Video marketing in Toronto is growing fast
It wasn’t long ago that television was the only video source and the cost of air time made it almost impossible for small businesses to access it. Big companies were the only ones able to take advantage of the media. However, the Internet changed the dynamic, while the advent of social media made it even more extensive. Today, services like over-the-top television (OTT) and social media advertising have captured 70% of the viewing audience and, embedded in this huge majority, are those who consume video ads.
Toronto is not just a fast growing community, but one of the most tech-driven around the world. Its young population comprises millennial and homelanders, always hungry for the next gadget to come on the market, demanding higher internet speed and more fun content to watch on it. Furthermore, they want to be able to interact with the content they watch, give their opinions, make choices and have a dialogue with the sender of the message. That makes it very important to be familiar with the language, the way images affect people and what might be unacceptable in a multicultural society that wants to live in peace with each other.
This is a difficult task that videographers and cinematographers in the city face every day. It is a task that can be carried out with excellence only by those who possess a lot of experience and sensitivity, knowledge about how this society thinks of itself, what are they proud about and how this affects their consumer habits. Being able to send the exact message is the only way to assure that a video is going to leave a lasting impression on the audience. This is exactly what you need to do.
The negative side of this trend is that everybody seems to be an expert in video production. With tools as simple as an smart phone or a tablet people can now take videos of an acceptable quality. Digital cameras make them even more impressive and then you might think you don’t need to look for a professional to do what any teenager does with their phone. But, to be creative and to be a professional are not the same thing. If you stand up an amateur production next to a professional it is night and day in terms of quality and if your poor quality video is meant to portray your business it won’t bode well for you. A lot of money has been wasted trying to deliver a media campaign that didn’t work just because the people in charge didn’t understand either the audience or the media. Not to mention that others fail at understanding the product itself. The fascinating characteristic of the Internet is that it can make a very complex work look very simple. Make sure you utilise this powerful medium by hiring a video marketing company that is the right fit for you.